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E-commerce

Alibaba invests further US$2 billion in e-commerce platform

Alibaba this week announced it will invest an additional US$2 billion in Lazada to accelerate the growth plans of Southeast Asia’s largest e-commerce platform and deepen its integration into the Alibaba ecosystem.

This will bring Alibaba’s total investment to US$4 billion since 2016, when the Chinese e-commerce giant acquired control of Lazada, the region’s top e-commerce platform operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

The investment underscores Alibaba’s confidence in the future success of Lazada’s business and the growth prospect of the Southeast Asian market, a region that is a key part of Alibaba’s global growth strategy.

The investment is expected to deepen Lazada’s integration into the Alibaba ecosystem, which will enable Lazada to tap into Alibaba’s resources to further serve consumers and empower merchants in Southeast Asia in innovative ways.

The investment underlines Alibaba’s commitment to provide a broad platform for local talent in Southeast Asia to contribute to the development of the digital economy in their home countries.

Together with Alibaba’s additional commitment in capital and resources, the board of directors of Lazada has approved a management transition. Lucy Peng, one of Alibaba’s 18 founders and a senior partner in the Alibaba Partnership, who currently serves as Lazada’s chairman, will assume the additional role of chief executive officer.

Lazada founder Max Bittner, who had been its chief executive officer since 2012, will assume the role of senior advisor to Alibaba Group and assist in the transition and future international growth strategies.

“With a young population, high mobile penetration and just 3 per cent of the region’s retail sales currently conducted online, we feel very confident to double down on Southeast Asia. Lazada is well-positioned for the next phase of development of Internet-enabled commerce in this region, and we are excited about the incredible opportunities for super-charged growth,” said Peng.

“Lazada has been an extremely entrepreneurial organisation led by Max Bittner. It has achieved rapid growth over the years and created a tremendous amount of shareholder value under Max’s leadership. I want to thank Max for giving Alibaba the opportunity to continue its success and develop the company from solid foundations into the next phase of growth,” she added.

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