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Etsy moves into Macy’s Manhattan store

Online marketplace, Etsy, has opened its first ‘store-in-store’ at department store, Macy’s, in Manhattan.

The Etsy Shop at Macy’s is located on the newly renovated lower level of the department store’s iconic Herald Square site and features a curated selection of 50 products from eight Etsy sellers, handpicked by Macy’s buyers.

The partnership is part of Etsy’s wholesale division, which connects independent designers with large retailers, offering Etsy sellers mass exposure.

“We applaud Macy’s for their support of independent designers on Etsy wholesale by showcasing their unique creations to Macy’s customers,” Dana Mauriello, director of seller category growth at Etsy, wrote in a blog post.

The assortment, which features stationery, jewellery and homewares, also includes five unique items designed exclusively for Macy’s Etsy shops. Products will be rotated every six to eight weeks, focusing on a different theme during each selling cycle.

“Macy’s Herald Square is one of the most dynamic shopping destinations and retail experiences in New York City,” said Marc Mastronardi, executive vice president/general merchandise manager of accessories for Macy’s.

“For designers to showcase their products to a locally and globally diverse customer base in the exciting, selling environment of Herald Square, is an incredible opportunity for both wholesalers and customers. The new Etsy Shop at Macy’s Herald Square is a unique collaboration that enhances the instore shopping experience for our customers.”

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