Big W the bricks and Mortar retailer and part of the Woolworths group has launched its own online store offering major brands at discounted prices to the public.
This is a major piece of news for the online retailing industry as this signals the first step by the big national retailers into the online retailing space. This site and its performance will be closely monitored by other major retailers.
The site will offer over 4000 products including brands such as Sanyo and Sony.
Official press release:
10 May 2010 – BIG W today announced the launch of BIG W Online (bigw.com.au), a
brand new online store offering access to more than 4,000 items in the BIG W range at
the click of a button.
Today’s launch makes BIG W Australia’s first discount department store retailer to offer
such a high volume and diverse range of products online.
Director of BIG W, Julie Coates said it’s about time Australians had 24/7 access to big
brands at low prices from a retailer they trust.
“In today’s busy environment, people want to be able to shop when they want, where
they want and how they want,” Ms Coates said.
“At bigw.com.au, customers can purchase leading brands including the Jamie Durie
Patio Range, Sony electronic equipment and Apple iPods at everyday low prices from
the comfort of their own home.
“Customers will be able to buy everything from toasters to trampolines and fishing rods
“The online store will also carry more than 600 extended range items from categories
including nursery, entertainment and electronics that can only be bought online. This
includes items such as strollers, baby monitors and change-mats right through to a
bigger range of digital radios or cameras and coffee machines,” Ms Coates said.
Building on its established bricks and mortar customer service record, the BIG W online
store is also backed by next day shipping and both online and call centre support for
customers requiring assistance with their purchases.
“Many Australian consumers are already confident online shoppers. The easy to use and
simple to navigate nature of this site means that experts and new online shoppers alike
can now research and buy quality items for themselves, their home and their family at
everyday low prices.
“This is great news for Australians living in rural and regional areas who can’t easily
travel to a BIG W store. Shoppers in towns such as Emerald in Queensland and
Kalgoorlie in Western Australia will now have access to BIG W’s wide range of products,
without the need to travel long distances.
“Today’s launch is not just about extending our range online. It’s about extending our
reach to all Australians.
“Unlike some other e-tailers, BIG W won’t be charging customers a premium for
shopping online. Our customers can expect to find the same everyday low prices online
that we have in our stores nationally,” Ms Coates added.
Payment can be made via credit card, PayPal or WISH Gift Card and transactions are
secured by 256 bit SSL encryption. Timely and reliable delivery is guaranteed at an
average of $4.98 for small items and $9.28 for most standard packages and customers
can track delivery of their orders online. Customers ordering more than one item of a
similar size will only incur a single delivery charge and there is an express delivery
option available at a slightly higher cost.
Orders are dispatched Monday to Friday. Many of the items purchased through
bigw.com.au are available to be dispatched the same day, if ordered before 1 p.m.
(AEST). Any orders placed after 1 p.m. on a Friday or anytime on a Saturday or Sunday,
will be dispatched on the next business day.
BIG W also offers its online customers the ability to return goods if they are unhappy
with their purchase. This can be done either via return mail or by returning the product in
Woolworths Everyday Rewards customers that shop at bigw.com.au and have linked
their Everyday Rewards and Qantas Frequent Flyer accounts will earn one Qantas
Frequent Flyer point for every dollar spent above $30 in one transaction.
Categories available through bigw.com.au include:
Baby / Nursery Cameras Photo Processing
Books Cleaning Toys / Gaming
Beauty Health and Hygiene Motoring
Home Entertainment Outdoor Furniture Sporting / Fishing
Home Kitchen Soft Furnishings / Napery Travel Goods
For more information and news on the Big W launch, visit the following links: