Coremetrics is the leader in marketing optimisation. Our products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically.

Our solutions help companies measure and improve the effectiveness of online marketing programs, directly improving their bottom line. Coremetrics’ solutions encompass:

• advanced online analytics
• integrated marketing optimisation applications
  • search engine bid management
  • email targeting
  • ad impression attribution
  • cross sell recommendations

With these solutions, businesses get the insight and tools they need to target their customers with compelling content or products and significantly improve and measure their results.

Further, the Coremetrics Continuous Optimisation Platform is a unique system that addresses the need to more successfully convert and retain customers online. At the heart of the platform is Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behaviour over the long term, including offline information, not just the first or last click. The historical data can be used across all Coremetrics products and consequently, across all marketing campaigns to relentlessly optimise results. This data also positions businesses to serve customers highly-tailored experiences based on their individual history – on a web site, via email and across multiple ad networks.

The Continuous Optimisation Platform makes any online marketing program far simpler to execute and easier to understand by defining an intuitive, three-step methodology to any marketing cycle. Those three steps are Anticipate, Automate and Syndicate. All Coremetrics applications are designed to support this methodology and complement each step.

Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Our clients include many of the world’s most respected and recognizable brands.